“The study of Semiotics is the study of how people transform the world into their world” - Umberto Eco. “I like to give my guests little surprises that help them get in touch with their own latent desires” - Nobu. “My ideas came from the intuition of my body” - Einstein. Dr. Bob knows — professionally and personally — the majesty and the foibles of real people, bob Deutsch founded Brain Sells LLC, a consultancy aimed at understanding how people — through blending emotion, information, and belief — design their own brand of meaning and, thus, their self-story. As a result, projects Brain Sells conducts usually begin with interviewing people face-to-face, thus providing deep insights into how human nature and the nature of mind impact on the particular client question at hand. This allows for a valid rendering of how peoples’ language use can help suggest ways to design more creative ideas for branding, content creation, strategy planning, business development and enhancing end-user experience. Bob’s approach combines doctorate degrees in cognitive neuroscience (what he calls the study of how people build “attachments” to things) and cultural anthropology. But he is no ivory tower academic. bob always goes for people's real experience, not for any numeric representation or any stunted portrayal of life as lived.living real lives, real time. He can bring that knowledge to work for you. Jazz was a combination of the raucousness of Saturday night and the sacredness of Sunday morning” - Wynton Marsalis. “Logic is a great thing, but it’s not quite right. At the bottom of everything is metaphor” - Gregory Bateson. “Everything that is transitory is but a metaphor” - Goethe.

Dr. Bob

Helping you get away from a threatening current and bringing you to calmer waters. “The study of Semiotics is the study of how people transform the world into their world” - Umberto Eco. Dr. Bob knows — professionally and personally — the majesty and the foibles of real people, living real lives, real time. He can bring that knowledge to work for you.“I like to give my guests little surprises that help them get in touch with their own latent desires” - Nobu. “My ideas came from the intuition of my body” - Einstein. Jazz was a combination of the raucousness of Saturday night and the sacredness of Sunday morning” - Wynton Marsalis. One purpose of Brain-Sells is to help corporate executives predict in a highly complex world.“Logic is a great thing, but it’s not quite right. At the bottom of everything is metaphor” - Gregory Bateson. “Everything that is transitory is but a metaphor” - Goethe.  “One hopes for something resembling truth, some sense of life, even of grace, to flicker, at least, in the work.” BRAIN-SELLs IS ENGAGED WITH PEOPLE'S TOTAL HUMAN EXPERIENCE, NOT JUST PEOPLE PUT INTO TOO SMALL OF A BOX, “CONSUMERS.” - Jasper Johns. “The study of Semiotics is the study of how people transform the world into their world” - Umberto Eco. “I like to give my guests little surprises that help them get in touch with their own latent desires” - Nobu. “My ideas came from the intuition of my body” - Einstein. “Jazz mostly happened, like all new things happen, by combining things. Jazz was a combination of the raucousness of Saturday night and the sacredness of Sunday morning” - Wynton Marsalis. “Logic is a great thing, but it’s not quite right. At the bottom of everything is metaphor” - Gregory Bateson. Helping you get away from a threatening current and bringing you to calmer waters“Everything that is transitory is but a metaphor” - Goethe.  “One hopes for something resembling truth, some sense of life, even of grace, to flicker, at least, in the work.” - Jasper Johns. Helping you get away from a threatening current and bringing you to calmer waters. “The study of Semiotics is the study of how people transform the world into their world” - Umberto Eco. “I like to give my guests little surprises that help them getclientsin touch with their own latent desires” - Nobu. “My ideas came from the intuition of my body” - Einstein. “Jazz mostly happened, like all new things happen, by combining things. Jazz was a combination of the raucousness of Saturday night and the sacredness of Sunday morning” - Wynton Marsalis. “Logic is a great thing, but it’s not quite right. At the bottom of everything is metaphor” - Gregory Bateson. “Everything that is transitory is but a metaphor” - Goethe.  “One hopes for something resembling truth, some sense of life, even of grace, to flicker, at least, in the work.” - Jasper Johns.